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Today I explore the impact of social media on the younger generation with Danny Desatnik. We'll discuss its risks and benefits, questioning the effectiveness of shielding youth from online influences. The concept of emotional connection and its role in managing the rise of social media.

We also explore the traction of the creator economy as a major industry. The importance of mentorship, authenticity and character in building a strong social media following will be highlighted, along with a debate on the influence of brand partnerships and the necessity of a long-term vision to navigate the algorithms of various platforms.

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