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It’s 3 AM and you’re mentally scrolling through everyone else’s Black Friday launches, wondering if you’re the only one without a plan or maybe you’re thinking “F Black Friday” and all the capitalist chaos it represents. Either way, I see you. In this episode, I’m inviting you into a completely different conversation about holiday promotions: one rooted in sacred reciprocity, community appreciation, and actual ease. You’ll discover how to create a promotion that honors your capacity, delights your nervous system, and makes you a couple thousand dollars (or more) without the hustle.
What You’ll Hear
Why holiday promotions can be an act of sacred reciprocity and community building, not just capitalism
The one thing to do before you decide what to offer or how to price it (hint: it's about feeling words)
Three essential questions to ask yourself before creating any holiday offer
Six offer ideas you can use right now: seasonal packages, discounted courses, beta tests, bundles, and affiliate sales
How to price your offers without devaluing your work (and why discounts don't make you "the discount person")
The backwards launch timeline that will save your nervous system: six weeks broken down step-by-step
Why the middle of your sales period will feel like crickets (and what to do about it)
Metrics that matter: understanding conversion rates so you stop thinking two sign-ups means failure
Reflection Questions - Take a moment to pause and explore these questions as you listen:
What about this season feels aligned and energizing for me? What feels draining?
If this holiday promotion were an event, what would I call it? (Gathering? Soiree? Celebration?)
What does my community actually need right now, and what would feel most nourishing for me to deliver?
Work With Me in LUSH Business Mastermind
If you’re thinking “Sora, I want to do this but I need support with my metrics, messaging, and timeline,” I would love to work with you. Inside LUSH, we workshop your specific offers, pricing, and messaging together. We look at the numbers AND the energetics.
LUSH is for seasoned coaches and healers ready to scale past $100K to multi-six figures by clarifying scattered messaging and creating systems that actually work.
Book a complimentary Magnetic Messaging Activation session
Resources
Devoted Collective - free community
Apply now for LUSH Business Mastermind - learn more
Connect with Sora
Website: https://soraschilling.com
Instagram: @devotedway
