Businesses spend nearly $1 trillion each year on advertising their brands, taglines, and other handfuls of words in hopes that their customers remember something pleasant about them when it’s time to buy.
Words are portable thoughts, after all. And the more memorable the words, the more likely the thoughts are to spread and stick.
While advertising has been a well-known tool for millennia, very few leaders similarly understand the power of their words within their businesses.
By carefully crafting and promoting the words that communicate your strategic choices and areas of focus among employees, you can lead thousands of them to harmonize in ways that drive remarkable success.
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