Adrienne and Josh chat about how marketing teams can use frameworks to produce quality assets that help achieve internal goals.
What is a framework?
A system that clarifies thinking and provides parameters for thinking.
Some Favorite Frameworks:
* Hubspot’s Flywheel
* Jobs-to-be-done
* Skyscraper Technique
Some downfalls of frameworks:
* the context to be the right fit for the framework.
* Be ok to bend the rules of the framework.
* Sometimes the outputs aren’t determined
* When it’s heavily restrictive, you may have a template, not a framework
Identify the problem, then chose a framework to help you achieve your outcomes.
