J.A. Ginsburg, a k a Janet Ginsburg, is a business analyst and writer (and many other things) who is scouring the world for scientists and startups pursuing substitutes for the materials societies have long depended on — but that are in short supply because of bottlenecks like the one created by President Trump’s war on Iran.
I urge you to sign up for her Substack project, which is the learning journey leading to an eventual book.
But I also urge you to give yourself a dose of optimism and excitement by listening to our conversation above!
Here are links to the work of just a few of the companies or sectors she mentioned (I’m adding a paywall break as a reminder that Sustain What takes work; I’m going to take it down after publication):
* Maxwell Labs - cooling with light https://mxllabs.com Here’s her description:
* Simplyfiber - fabric without spinning, weaving, sewing…
* Strongbyform - wood as technology
* Hertha Metals - getting around the China issue for steel and high-quality iron https://herthametals.com
* Enso - making better tires for EVs (which have a tire problem) https://www.ensotyres.com/en-US
* Plantd Materials - board and other products made from grasses
https://www.plantdmaterials.com
* Shellworks - plastic-free materials that behave like plastic https://shellworks.com
* On - running shoes and clothing https://www.on.com
* Colorifix https://www.colorifix.com
* Five Startups Reducing Data Center Water Consumption - “Startups are rethinking data center cooling with liquid, immersion, and closed-loop systems to reduce water consumption while supporting rising AI-driven compute demand.”
* TOCCO - you have to explore to understand this “agency” for materials sourcing and tracking. “First-hand intelligence from the materials frontier.”
Ginsburg also mention that Trump, in essence, has created a carbon tax that is spurring all kinds of action to cut fossil fuel use. With that in mind, also read Larry Kotlikoff:
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