We are thrilled to have Matt Brown as our guest to talk about his latest project: The Timekeeper. Matt wears many hats as a writer, creative director, and strategist. As he humorously notes in his bio, he's had a diverse career spanning startups, agencies, and Fortune 500 companies, with the unique distinction of never having started a startup that's been acquired by a Fortune 500 company.
During our conversation with Matt, we delve into various aspects of his life and work:
* Prioritizing Friendship Over Competition: Matt shares a pivotal moment from his high school days when he made the decision to prioritize friendship over competitive sports. This decision had a profound impact on his life, and we explore how it shaped him.
* "The Timekeeper" Project: We take an in-depth look at Matt's latest project, "The Timekeeper." It’s a fascinating blend of an online event experience and a horror podcast. Matt shares the creative process behind it, the challenges of bringing such a unique concept to life, and the inspiration that drove him to create it.
* Navigating the Knowledge Gap: Matt discusses the hurdles he faced in bridging the knowledge gap in a rapidly evolving digital landscape.
* The Power of Adaptability: We emphasize the importance of maintaining an adaptive mindset in the face of technological changes. Matt shares insights into staying relevant and thriving in an ever-changing creative landscape.
* Applying Gravity To Marketing: Matt elaborates on strategically positioning one's work to create a gravity-like pull, attracting an audience to the content's narrative. He provides valuable tips on how creators can make their work more compelling and engaging.
Resources From The Show:
Timecode Chapters:
00:40 Introduction and Guest Welcome
01:10 Getting to Know Matt Brown
02:15 Holiday Traditions and Memories
06:20 Turning Points and Life Decisions
16:45 The Concept of Timekeeper
23:05 Challenges in Creating Timekeeper
26:07 Breaking into the Oil Business: A Personal Journey
26:37 The Power of Personal Ability in Job Interviews
26:53 Drawing Parallels: Oil Business and Music
27:32 Overcoming Fear of the Unknown: A Key to Success
28:24 The Importance of Asking Questions and Seeking Help
28:49 Avoiding the Masterpiece Mentality: The Art of Moving On
35:37 The Challenge of Sharing in the Digital Age
39:44 The Art of Marketing in the Modern World
41:24 The Gravity of Narrative and Storytelling in Marketing
47:43 Final Thoughts and Reflections
