In this episode, we covered:
1. The basics of attribution, and Marketing attribution models in simple terms
2. Why attribution (Multi-touch attribution) is crucial for ANY marketing using a Data-driven marketing strategy
3. Common mistakes marketers make (and how to avoid them!)
4. Real-world examples to help you apply the concepts
5. ROI measurement to drive effective performance marketing
Whether you're a junior marketer just starting out, or mid-level looking to up your game, this episode is packed with actionable insights.
Tune in to finally understand attribution and optimize your marketing efforts!
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