Eighty-seven days until summer, 73 degrees today (23 Celsius for the global crowd), and Matt’s feeling it. After sharing trivia about the UN Security Council’s first meeting in NYC (1946) and Jonas Salk announcing the polio vaccine (1953—though we’re apparently bringing back measles now), he touches on the absurdity of TSA chaos for his Tulsa trip next week before diving into what’s really on his mind.
He’s getting requests for ancillary services from new clients, forcing him to test his strategy. But mostly he’s focused on today—specifically, building a community around The Bigger Stage. Not just another weekly cohort or group everyone’s launching, but something creative, different, exciting, probably leveraging New York City. Starting with 100 people, growing to thousands. The dream is forming, but he doesn’t know what it looks like yet. And that’s okay.
Here’s the pattern he’s noticed over the years: when he puts the call out—whether it’s for writing or strategy—he doesn’t know the answer and thinks it’ll never come. But it always does. It’s like working in a restaurant: you write the order on a ticket, stick it in the metal structure above the plates. “I want an order of a community building strategy.” Then as you move forward, view what others are doing, take in information, it becomes clearer. You get great advice and make it your own.
Yesterday they did their first LinkedIn Live—30 minutes with Kait. People came early, left comments, then dropped off. They need to make it highly relevant early and give people a reason to stick around. Not sure LinkedIn is the right habitat long-term, but there’s only one way to find out. In the process, he figured out StreamYard, successfully streamed to both LinkedIn and YouTube. The recording’s on The Bigger Stage channel if you’re curious. The question: What’s the call you need to put in? What answer are you waiting for? Start with the call—the answer will come.
