If you don’t have kids, you may have missed the Anazala Family. Matt had, until a friend worked their first-ever arena show in Newark, the one that reportedly sold out in 25 minutes. Then he started digging, and something clicked. When people feel close to someone online, the next thing they want is to be in the same room. Digiday picked up the same signal this week, with creators and brands starting to treat real-world turnout as proof that an audience is actually a community.
But Matt isn’t telling you to book an arena. For most founders, the arena is a 100-seat room, or ten of the right people around a table. He makes the case for why entertaining people counts as helping them, why it’s risky to keep all your relationships on someone else’s platform, and why a small event this season might be the smartest next step toward the bigger stage.
What kind of live events matter to you?
