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After getting contacts for the first time, I had a full-blown existential crisis over my eyebrows (shoutout to my glasses for shielding me from this for years). But this got me thinking… what actually makes something belong?

Connection and belonging aren’t the same thing—just because something fits doesn’t mean it feels right. That applies to eyebrows, friendships, brands, and communities alike.

In this voicemail:👀 Why my math teacher’s missing eyebrows live rent-free in my head📌 The key difference between connection vs. belonging in marketing (and life)🎯 How to create something people want to be part of—not just something they stumble into

Also, promise I won’t shave my eyebrows off. Probably.



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