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Seven months after absolutely exploding my ankle (yes, that’s the technical term), I finally got the all-clear to skate again. But...

What if I wasn’t ready? What if I wiped out in front of an entire park full of strangers? What if Brad, my physical therapist, was secretly testing me and I failed spectacularly??

But here’s the thing: Play always comes with a little risk. And not just in roller skating—marketing, relationships, life… it’s all a game of curiosity, trust, and hoping you don’t eat pavement.

In this voicemail:

🛼 Why risk and play go hand in hand (and why that’s a good thing)⚡ How brands can invite people to play without making them the punchline🎯 What it actually takes to get someone to take a leap (or stand up on eight wheels)

And yes, I did stand up. And yes, it blew my f*****g mind.

Whether it’s launching a campaign, trying something new, or just putting on your skates—it's almost always worth it.

Hit play, and let’s roll.Subscribe for more creative chaos.



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