TL;DL: Your audience’s brain is following a script. If your content doesn’t break that pattern in a memorable way, it gets forgotten. Here's how to make them remember you—and want to share it with a friend.
I’m digging into the neuroscience behind why some content sticks and some slides into the void. We’ll talk about “event scripts”—the mental templates our brains use to process stories—and how to break them in the best possible way.
We'll think about how to turn bland webinars, emails, and videos into content worth quoting in the group chat. With examples and a 4-step scripting checklist, this one’s a quick hit of creative strategy and marketing science you can use right away.
📌 Highlights:🧠 How our brains use “event scripts” to process content💡 Ways to break the expected script in your brand storytelling✅ A checklist for scripting memorable moments
💬 Try this today:
Grab one piece of content—past or future—and ask yourself
⭕ What’s the expected script for this?⭕ How can I thoughtfully break it?⭕ What’s the one moment I want people to remember three days later?
Then just rewrite your opening line and your takeaway. That’s it! Let me know how it goes.
