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For years, Viktor Orbán showed how to take control of a country’s media without shutting it down.

You don’t ban journalism. You buy it.

Allies acquire major outlets. Friendly voices get amplified. Critical ones get squeezed — through regulation, pressure, access, or money. And over time, most of it falls in line.

That was the model. And it worked — up to a point. Because not all of it fell in line.



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