Things aren’t looking good for radio. The audience is shrinking. Listening is at the lowest levels we’ve seen.
But I still believe radio has a future, even taking that into account. More on that in a moment.
First, the bad news.
Jacobs Media released its Techsurvey 2026 last week, and if you work in broadcast, you’ll want to sit down. For the first time in the survey’s history, traditional AM/FM listening has fallen to just 54% of the time P1 listeners — that’s the industry term for your most loyal audience — spend with their favorite station. Digital platforms now account for 44%. A ten-point gap.
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