Join Adriano from Pesto Comics as he guides indie comic creators through the entire process of crowdfunding, specifically focusing on launching a successful Kickstarter campaign. Originally presented at Thought Bubble, this re-recorded presentation covers everything from choosing the right crowdfunding platform to promoting your campaign and fulfilling your backers' rewards.
Adriano shares his insights and practical tips based on his extensive experience with multiple successful campaigns launched. Learn about the strengths and weaknesses of different platforms, the importance of backing other projects, effective marketing strategies, and handling post-campaign logistics.
Whether you're a newbie or an experienced creator, this guide has something valuable for you.
00:00 Introduction
02:15 What are we talking about?
02:30 Where to crowdfund
03:09 Why Kickstarter?
04:51 Before You Start
06:45 Discover the Discover Page
08:57 Track with Kicktraq
12:38 Kickstarter Prelaunch
14:33 Backerkit Prelaunch
15:33 Page Prep
16:59 What is a Preview?
18:17 Rewards To-Go
19:16 Three Flavours of Shipping
22:53 Why All-In Pricing?
23:47 Video Killed the Kickstarter
24:46 What's Life without Risk?!
25:52 Early Bird Pricing
27:41 Early & Returning Backer Rewards
29:59 Point of Entry
32:11 The Main Course
32:54 The Necessary Evil
35:02 Bundling Up
36:20 Premium Offers
37:20 On The Shelves
38:54 The First 48 Hours
40:07 Time to Call Mom
40:48 Door-to-Door Salesman
41:15 Advertise with Zuck
43:28 Don't Pay Elon
44:15 Harsh Ad Truths
45:32 Nudge Your Newsletter Subscribers
46:51 Be Annoying
48:16 Be Everywhere
49:17 Be a Part of the Community
50:04 The Dead Zone
51:52 Don't Forget to Stretch
52:49 From the Pocket
54:22 Get on Podcasts!
56:08 Be a Guest on the Instant Ink Comic Book Podcast
57:21 The Last 48 Hours
58:28 Set One More Target
59:15 SAVE YOUR ANALYTICS!
01:00:21 You Did It!
01:01:23 It's Not Over
01:02:28 Plant Seeds
01:04:04 Setup Your Post-Campaign Page
01:05:57 Ones & Zeroes
01:07:28 Ones & Zeroes with Backerkit
01:08:55 Make Sure They Get There
01:10:12 Track It All On Kickstarter
01:12:04 Start Over
