In this episode of Pesto Comics, we dive into the postmortem of the latest campaign for Big Smoke Pulp Volume 1.
We go deep into the funds raised, marketing strategies, backer statistics, and the overall success of the campaign, which was a departure from the usual comic book projects.
Check it out for in-depth analysis and tips for running a successful Kickstarter campaign.
00:00 Welcome Back
02:05 Prelaunch for Naked Kaiju Woman is Live!
02:47 Funds Raised
03:58 Total $ Per Campaign
04:44 Average Pledged
05:47 Popular Pledge Levels
08:16 Funding Stats
09:21 Overall Budget Covered
10:29 Cost Split
12:37 Backer Count Comparison
13:46 Backer Counts
14:51 Digital vs Physical
16:18 Backer Types
17:07 Where Backers Are From
18:41 Backer Profiles
20:04 Backer Platforms
21:07 Marketing and Followers
22:19 Kickstarter Video
24:18 Kickstarter Referrals
26:17 Non-Kickstarter Referrals
28:05 Backerkit Launch
29:12 Reflecting on the Campaign
29:32 How do you feel now that the campaign is over?
30:13 What was the high point of the campaign?
31:24 What was the low point?
32:31 What will you do differently?
33:49 What was the biggest surprise?
34:45 What's your biggest concern for the future?
36:13 What worked really well?
37:31 Can I do it again?
38:39 How can you do it better next time?
39:58 What completely bombed?
41:06 Lessons Learned
42:38 Thank You!
43:08 Upcoming on Substack
43:52 Upcoming Appearances
44:16 Pesto Comics Release Calendar
44:33 Instant Ink Comic Book Podcast
45:00 Quick Super Secret Epilogue
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Follow the campaign for the latest from Pesto Comics - Naked Kaiju Woman launching January 8th:
https://www.kickstarter.com/projects/pestocomics/naked-kaiju-woman
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