Tifiny Swedensky spent years inside the Ben Glass and Great Legal Marketing world before founding Sharp Cookie, the fractional CMO practice she runs today for law firms. In this episode of LawDroid Manifesto, she explains why marketing needs an owner, not just a plan, and why the tools promising to replace that owner keep handing firms a to-do list without ever doing the work. Drawing on the Doorman Fallacy and the Gell-Mann Amnesia Effect, she offers a grounded, practical read on where AI genuinely helps and where human judgment and follow-through are still irreplaceable. She also makes a compelling case for Substack as an underused marketing tool for attorneys. Listen, reflect, and see your own practice a little differently at www.lawdroidmanifesto.com.
