Description

--Episode 17 - How to Leverage Cognitive Biases to Increase Sales--

Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss How to Leverage Cognitive Biases to Increase Sales.

With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.

Links to things mentioned in the podcast (and maybe some that weren’t, but should have been!):

• 7 Cognitive Biases That Are Holding You Back
• Cognitive Biases
• 8 Cognitive Biases That Will Drive the Future of Marketing
• The Art of Thinking Clearly by Rolf Dobelli (Kindle book)
• Seeking Wisdom by Peter Bevelin (book)
• The Laws of Human Nature by Robert Greene (Kindle book)
• Getting More by Stuart Diamond (Kindle book)

--New episodes go live every Monday, Wednesday, and Friday at 8am Pacific--