This interview features Camila Tomas Verdaguer, an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her transition to leading an open innovation project at Puig, focusing on revolutionary developments like Airparfum and WikiParfum. These technologies aim to enhance the fragrance shopping experience by allowing unlimited scent trials without sensory saturation and offering a visual language to understand better and personalize scents. Camila highlights the importance of addressing consumer pain points, the role of uncertainty in innovation, and the potential for widespread industry and societal benefits, including applications in health diagnostics and sustainability.
In this Episode:
00:00 Introduction
01:13 Camila's Journey
02:29 The Shift to Open Innovation
04:19 Challenges and Insights in Fragrance Development
08:21 Air Purfume and Wikiparfarm Projects
12:43 Understanding Consumer Preferences
16:35 Technological Innovations in Fragrances
30:03 Future Vision and Personalization
37:15 Exploring Broader Applications
Open Innovation Projects
