In this episode, Elisabetta Borghi is back as co-host with Filiberto. They discuss innovations with guest Alex Cerret, an entrepreneur developing luxury wearable safety jewellery. Alex introduces Cerret, a startup that creates safety-focused bracelets and necklaces, combining pleasing jewellery aesthetics with practical safety features. The discussion covers Cerret’s inception, product developments, market strategies, and partnerships. Alexandre emphasises Cerret's mission to provide discreet, beautiful safety solutions that empower users, catering to both young adults and the elderly. He explains the company’s focus on user feedback, continuous improvement, and future goals, including expansions into various markets and collaborations with security firms and NGOs.
00:00 Introduction
01:06 Meet the Hosts and Guest
01:53 Alex’s Entrepreneurial Journey
02:32 The Concept of Safety Wearables
07:06 Target Markets and Product Development
09:02 Challenges and Innovations in Safety Jewellery
22:45 Market Strategy and Future Vision
32:56 Customer Experience and Data Privacy
41:04 Closing Thoughts
