Lisa Phelan and Filiberto Amati chatted about the innovative application of AI in consumer research, focusing on tools like PersonifAI and synthetic respondents. They discuss how AI-driven personas maintain ongoing consumer insights and make research more dynamic and responsive. They also highlight the importance of AI in enhancing processes, extending insights, and maintaining confidentiality without compromising the human-centric nature of consumer research. The conversation touches on the potential pitfalls of over-reliance on AI, emphasizing the need for strategic rather than tactical use. The episode concludes with practical advice on implementing insights into action.
In this Episode:
00:00 Introduction
01:01 Exploring AI in Consumer Research
02:38 PersonifAI: AI-Based Personas
11:26 Synthetic Respondents and QuantifAI
27:42 Conclusions
