Our Guest: Clarice Pinto, former Campari, Stock Spirits, LVMH, ING.
In this episode
00:01 Intro
03:26 Consumption Occasions, Rituals
06:02 Building Rituals in Spirits: The Perfect Serve
07:49 The Marketing Toolbox
11:28 The Balance Between Mental and Physical Availability
13:50 Activity Prioritization in the Marketing Plan
18:01 GenZ and side effects
22:15 The Future of Social Media
28:54 Conversion vs. Equity Building Dilemma
