Filiberto hosts Laura de Groot Trivulzio, the Marketing Director of Jack Links for Europe and the Middle East. She discusses her extensive background in the FMCG industry, including her tenure at Heineken. The conversation covers European trade development, consumer trends, and brand strategies from the Snack Category point of view. Key topics include the importance of protein in snacks, the rise of spicy flavors, and the impact of private labels. The episode also highlights the challenges and strategies of e-commerce, including the significance of taxonomy and the 'hero image' and the concept of decoy packs to appeal to different consumer segments.
In this Episode:
00:00 00:00 Introduction
01:06 Guest Introduction: Laura de Groot Trivulzo
06:07 European Trade Development Insights
18:48 Emerging Consumer Trends in Snacking
29:26 Conclusions
