In this episode of Dirty Scrap, host Julio Quintero sits down with Beatriz Landa, VP of Metal Procurement & Planning at Novelis, to dive deep into the challenges and opportunities shaping the aluminum industry.
From her unique journey — professional soccer player, lawyer, McKinsey consultant, and now a senior executive at Novelis — to leading strategies that aim for 75% recycled content by 2030, Beatriz shares an inspiring perspective on leadership, sustainability, and industry transformation.
🔑 What you’ll learn in this episode:
How the aluminum market shifted from a seller’s to a buyer’s market in just months.
Why tariffs and policy uncertainty in Washington are reshaping supply chains.
The role of scrap flexibility and technology in boosting recycling efficiency.
Novelis’ long-term strategy: 75% recycled content and <3t CO₂ per ton by 2030.
The story behind Women in Novelis and how diversity initiatives are changing plant culture.
Insights on recycling rates: Why Europe hits 90–95% UBC recovery while the U.S. lags at 45–50%.
Why collaboration between primary and secondary aluminum is essential for the industry’s future.
✨ Beatriz also delivers a strong message to women in manufacturing: “This industry is exciting, growing, and sustainable — we need more women to join us.”
