Hi all,
This week on the podcast we get into the power of your brand and how it can all slip away if you aren’t careful.
We also discuss who’s winning brand-wise at the Paris Olympics and what to consider moving into the LA28 games.
And finally the rise of private-label brands.
2:35 - Why SouthWest should be looking at Nike for lessons.
6:09 - The ROI on ‘brand’
7:53 - How Hoka and On benefited from Nike’s misstep
12:22 - The difference between Paris and LA and what it means for activations at the LA28 games
13:58 - Pendulum swings in trends, how to find what works for your brand
16:06 - Ulta wants the Alphas. Can private-labels win?
18:82 - The difference between well-branded private-label and ‘basics’
