Join regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of EcoMap, for a riveting discussion of finding who your customer is.
EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!
On today’s show:
* The importance of falling in love with problems, rather than solutions;
* How EcoMap’s broad target market is as much of a curse as a blessing;
* Honing your messaging to resonate with your niche;
* Tools you can use to identify your customers;
* And more!
To learn more about customer personas, check out JDM’s recent deep dive on YouTube, along with a free template you can use to get started.
Frivolous thoughts
* Pava talked about the critical role of regional & community banks, particularly amidst the recent banking crises.
* Sherrod shared his March Madness bracket — take a listen to see how his predictions fared.
* Cameron confessed he didn’t “get” The Matrix when it first came out when he was a child, but how it takes on a more poignant meaning in the context of 2023.
* And JDM calls out so-called “imposter syndrome”, based in part on this New Yorker article.
