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This week on Zero to Traction, JDM and Cameron are diving deep into the startup trenches with their latest program, the Traction Lab.

If you’ve ever felt like the seed-stage support scene is more “sink or swim” than “here’s a life raft,” this episode is for you. They unpack how the Traction Lab isn’t just another program but a partnership-driven journey to get startups across that elusive investment-readiness finish line. With milestone-based progression, iterative validation (translation: test, tweak, repeat), and a heavy dose of investor-readiness bootcamp vibes, this one’s all about turning your startup dreams into fundraising reality.

But wait—there’s more!

Along the way, you’ll get a smorgasbord of analogies (because who doesn’t love a metaphor?), JDM’s toddler-fueled holiday chaos, and Cameron’s fiery take on the Sacramento Kings’ coach drama.

It’s startups, sports, and sassy reality checks all rolled into one. Let's do this.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com