Discover why knowing your audience and intent is crucial, and explore different storytelling techniques — from customer personas to traction milestones — that can make your pitch compelling.
Whether you're navigating your first funding round or simply curious about startup narratives, we’re dropping the truth on why stories matter — and how to leverage them in your own pitch.
Plus, frivolity!
* Cameron shares interesting trivia from the Freedom Trail
* JDM digs into some troubling news from a local aquarium.
Zero to Traction is a podcast about how first-time founders create companies that scale, hosted by JDM and Cameron Law.
