In this episode of Wine x Web3, host Jana Kreilein introduces a special session recorded during a special webinar, featuring her dVIN Labs co-founder David Garrett and hosted by Dara Albright. David breaks down how blockchain technology is addressing long-standing inefficiencies in the wine industry—from combating counterfeiting and enabling provenance tracking, to slashing customer acquisition costs and building a real-time consumption data layer. With luxury wine positioned as a major real-world asset class, David shares how the dVIN protocol and VIN token are building the infrastructure to unlock a more transparent, efficient, and profitable future for winemakers, collectors, and consumers alike.
Key Points From This Episode:
* Introduction by Jana from Token 2049 in Dubai and the growing conversation around RWAs
* David Garrett’s global background in wine and tech across Argentina, Hong Kong, and Spain
* The inception of dVIN Labs from a working group of winemakers and blockchain professionals
* The $100B luxury wine segment’s lack of digital transformation and industry fragmentation
* Using blockchain to combat fraud and improve authenticity and provenance
* Challenges with supply chain opacity and lack of consumption data in wine
* How VIN token functions like air miles for wine, rewarding consumers at point of consumption
* Dramatically reducing customer acquisition costs for winemakers using blockchain
* Solving spoilage and transportation risks through a decentralized RFID network
* Enabling global trade efficiency and lower risk through smart contracts and digital payments
* Future implications for DeFi in wine, including tokenized collateral and lending options
* Making Web3 accessible through integrations, not overhauls, for traditional wine businesses
Links:
* Dara Albright on LinkedIn: https://www.linkedin.com/in/daraalbright
* Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein
* David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett
* dVIN Labs: https://www.dvinlabs.com/
Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links
