Today I noticed the billboard of David Komie, an attorney in Austin who breaks the conventional lawyer mold with his dreadlocks and “rocker” appearance. His unique branding makes him appealing to a demographic that might otherwise be disenchanted with the legal process.
The creative lesson I took from this Noticing is that daring to be unconventional in your field can resonate strongly with a particular audience. Artists and writers can benefit from this kind of bold branding, challenging the status quo to attract a devoted following.
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