Semra Haksever and Francesca Oddie delve into the enchanting realms of magic, scent, and the power of the mind. They unravel how magic can be accessible to everyone and how scents can evoke deep emotions and vivid memories. Their discussion journeys through the evolution of their businesses and the mystical and astrological industries, highlighting the significance of the playing card system and their unique qualities as individuals.
Semra shares insights from her books and oracle cards, emphasizing the importance of intention and accessibility in magic. They recount their personal magical experiences, shedding light on the commercialization of spirituality and the potential of their businesses to support charitable causes. The conversation also explores the collaboration between celebrities and wellness brands, stressing the need for authenticity in the industry.
As they converse, Semra and Fran's passion for their craft shines through, offering a rich tapestry of knowledge and inspiration for those intrigued by the mystical arts.
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Chapters
00:00 Introduction and Tech Problems
06:36 Making Magic Accessible to All
23:22 The Evolution of the Mystical Industry
27:18 Exploring the Playing Card System
30:00 Introduction and Teddy the Cat
30:34 Semra's Books and Oracle Cards
31:09 Choosing Launch Dates and Comparing Success
32:29 The Simplicity and Accessibility of Magic
33:27 The Importance of Gathering Tools and Ingredients
34:22 Being Present and Creating Time in Rituals
36:08 Semra's Journey into Magic and Energy
39:09 Discovering Magic and the Power of Intention
41:26 The Saturated Market and Capitalism in Spirituality
44:48 Using Business for Charitable Initiatives
46:09 The Collaboration Between Celebrities and Wellness Brands
49:53 The Ambivalence Towards Celebrity Collaborations
52:36 Showing Up Fully and Being All In
55:43 Authenticity and the Commercialization of Spirituality
56:25 Closing Remarks and Farewell
Find Semra:
Website for epic candles: mamamooncandles.com
Instagram: here
Find Francesca:
Website: francescaoddie.com
Instagram: here
Resources:
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