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Summary:
Explore the innovative e-commerce strategies with Robin Gauvreau, Head of Product at Together.do, in this ThriveCast episode. Host Gururaj Pandurangi uncovers Robin's transition from HR to product management, the growing trend of self-serve signups, and how Together.do leverages Product-Led Growth (PLG). Learn about Robin's unique user engagement tactics and growth tools, including the "reverse trial" method.
Here's what's in store for you:
(00:00) Introduction and Background of Robin Gauvreau.
(00:47) The Inception and Mission of Together.do.
(02:07) Self-Serve Signups and E-commerce Impact.
(04:14) Building Together.do: PLG and User Feedback.
(05:40) Strategies for Growth and International Expansion.
(09:51) User Acquisition and Engagement Techniques.
(13:04) Monetization and 'Reverse Trial' Method.
(17:27) Managing Product Features and User Experience.
(21:59) Closing Thoughts and Advice for Product Leaders.
Tools used by Robin:
* Mixpanel for flows monitoring
* Looker by Google for BI
* Clarity by Microsoft for sessions recording
* Olvy for feedback collection
* Unrevealed for feature toggling
About Together.do:
Together.do is changing the e-commerce game with its Partnership Acceleration Platform. Based in France, it helps e-retailers find new customers through targeted partnerships. With features like finding new brands and tracking campaign results, it's a tool that's making a big difference for e-merchants. As they prepare to launch, Together.do is set to change how e-merchants partner up. Check them out at: https://www.together.do/
Screenshots (as mentioned in the podcast):
Where to find Robin Gauvreau:
LinkedIn: https://www.linkedin.com/in/robingauvreau/
Where to find Gururaj:
LinkedIn: https://www.linkedin.com/in/gururajp/