Recently, LITA embarked on a big persona-making project in order to better align their services to the needs of their members, the results of which they just revealed. This provides a solid talking point to introduce conceptual problems with personas and introduce a potentially better-suited approach: jobs to be done.
- 00:43 - LITA created a bunch of personas
- 2:14 - What does LITA actually want?
- 3:39 - Personas are more noise than signal
- 5:37 - Personas are best as a demographic snapshot
- 6:05 - The User Story
- 7:35 - The Job Story
- 8:04 - Jobs to be Done
- 11:36 - So what jobs do LITA personas need done?
- 14:04 - What should LITA do, then?
- 15:44 - Support Metric: https://patreon.com/libux
- 16:42 - How to enter for our giveaway: a copy of Practical Design Discovery by Dan Brown.
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