"We need better numbers." Have you heard this before? So have we. Let’s get logical about how much growth businesses actually need. Building a pipeline is not optional, and that’s the basis for why an entire marketing function exists at all, but how much is necessary, really? In this episode, we talk about growing steadily, and sustainably.
On calculating TAM: One way to calculate TAM is to multiply ACV (average contract value) with the number of customers you can sign on. We usually take the opposite approach at Motley Crew, starting with market size and cutting it down based on who we can service, and who we can service easily, today. More on this at https://www.motleycrew.in/post/total-addressable-market-guide
We interchange product and service examples in this episode on purpose, because the tenets of customer service and satisfaction are universal. The processes driving them are also unfashionably unscalable.
KC Das is a popular Indian sweet brand that opened their first store in Bengaluru in 1972. They currently operate 24 retail stores and export globally. More information is available on their website. Allbirds makes sustainable shoes and clothing, and we love their focus on building a great product experience first, and leading with the right growth metrics. Product-led Growth as a concept involves building and fine-tuning a (usually software) product based on market cues. Please take a look at the ProductLed Slack community to know more.
Topic-Al is a segment where we take ourselves and the marketing function a little less seriously. Topic-Al, the character, is the curious cat you see on our cover art. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
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