It was supposed to be about jingles and fun creatives. Marketing and advertising were a welcome respite from the mundanity of everyday life. Today, can we put the fun back in marketing? Can we still get the results we want, while continuing to have fun? We think so, yes. In this episode, we discuss just how to work in the field of marketing with both your head and your heart in the right place. Measure, manage, but also go crazy from time to time. It usually tends to pay off.
Classic Indian ads are a mood in themselves. Here's a tribute to them from Voctronica and AIB that we really love: https://www.youtube.com/watch?v=EjD3ZK91DHo
The #52WeeksOfMarketing project on LinkedIn is run by Hasita, and can be found here: https://www.linkedin.com/feed/hashtag/?keywords=52weeksofmarketing
The example of planes with bullet holes in a very interesting study in numbers and perceptions. Here's an article that we love for its depth: https://medium.com/@penguinpress/an-excerpt-from-how-not-to-be-wrong-by-jordan-ellenberg-664e708cfc3d
Topic-Al is a podcast segment where we take ourselves and the world of marketing a lot less seriously. Topic-Al, the character, is a curious cat who you see on our podcast creatives and cover. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
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