B2B performance marketing is wildly different from B2C, and yet we often interchange the two, to no avail. Here’s what we think- use the creative stimulus and fun of a B2C campaign, and focus laser-sharp on your target audience the way world-class B2B businesses usually do.
Both marketing functions have a lot to learn from each other. Yeah?
But how?! We hear you, which is why this podcast episode is here to answer the age-old question- why are my ad campaigns just not working?
Vismaya runs The Orange Heart, a performance marketing firm with a focus on building sustainable PM processes. Please take a look at what they do here https://www.linkedin.com/company/theorangeheart/about/
And please reach out to Vismaya here https://www.linkedin.com/in/vismayamn
In case you also feel the need to be remarketed to by Dyson, here’s their range of vacuum cleaners https://www.dyson.in/dyson-v11-absolute-nickel-blue-cord-free-vacuum-with-swappable-battery
The F of X festival is a flagship event for creators, usually held in India, and hosted by The Experience Co. Hasita has been part of the Beachhouse Project in 2018. Take a look here for their entire experience lineup https://theexperience.co
Do you have feedback for us? Subha and I are here
https://www.linkedin.com/in/hasita/
https://www.linkedin.com/in/subhachandrasekaran/
Check out what we do at Motley Crew at www.motleycrew.in
