Genius. Billionaire. Playboy. Philanthropist. Who is this?
Subha and Hasita guessed two very different people, which made us think about ICP, or ideal customer profile.
Often, our best efforts to engage prospects fail because we don’t understand the real-world context of a client. We group them by age, by gender, by location and income, but never enough by their interests, their drivers, or their everyday pain points.
In this episode, Andrei Zinkevich tells us how to get our ICP right.
Andrei Zinkevich and Vladimir Blagojevic run FullFunnel.io and a wonderful community for B2B marketers. You can join the Trenches here https://trenches.community/
In this episode, Andrei talks about building your ideal customer profile by looking at past clients. But, what if you’re relatively new and don’t have past clients? This is where market research comes into the picture.
At Motley Crew, we almost never begin a project without market research being in the picture, or ask to sit in on active sales conversations and observe what clients actually ask for. More about this approach can be found at https://motleycrew.in/project/cybersecurity-digital-marketing
A transcript of the episode is available at https://www.motleycrew.in/post/the-damn-good-marketing-podcast-ep-5-icp-with-andrei-zinkevich
Topic-Al is a podcast segment where we take ourselves and the world of marketing a lot less seriously. Topic-Al, the character, is a curious cat who you see on our podcast creatives and cover. Designed by Sahita Krishna, voiced by Sahil Mahajan.
This episode was produced in collaboration with Audstory.
Tell us what you think of this episode!
We’re on LinkedIn here:
https://in.linkedin.com/in/subhachandrasekaran
https://www.linkedin.com/in/hasita/
Check out what we do at Motley Crew at www.motleycrew.in
©Motley Crew Marketing Services- Hasita Krishna
