For many entrepreneurs, success isn’t just about profit—it’s about building something meaningful without compromising who they are. But when money is tight and pressure mounts, sticking to core values can feel like a luxury rather than a necessity. The ones who make it through aren’t just the smartest or the most strategic—they’re the ones who refuse to trade integrity for short-term gains. In the long run, trust and authenticity become the real competitive advantage, turning values into something far more powerful than just words on a mission statement.
Summary:
Lior Arussy, co-founder and chairman of ImprintCX, is an entrepreneur, investor, and author with deep experience working with Fortune 100 companies. Founder of a global consulting firm with 150 consultants, he emphasizes values-driven leadership, social responsibility, and authentic business practices. Today, he spoke about prioritizing family, education, and giving back, even in tough times. He highlights the power of empathy in customer relationships, the role of trust in business, and how true leadership comes from focusing on impact over personal success.
Quotes:
● "Values only exist when they are tested in the fire of real, difficult times; otherwise, they are merely statements of intent."
● "You are entitled to nothing; you need to earn it. This is how we were raised, and I believe it is the right way."
● "Organizations do not exist solely for a purpose. They have stockholders and shareholders, and they need to demonstrate that it is financially the right thing to do."
Takeaways:
● Examine your core values and test them during challenging times, not just when it's convenient.
● Shift your professional focus from transactional interactions to building meaningful relationships with customers and employees.
● Practice authentic leadership by showing vulnerability and sharing personal stories that inspire others.
● Create a giving mindset by treating every customer interaction as an opportunity to provide genuine help and empathy.
● Challenge yourself to ask thought-provoking questions that help others gain insights, rather than simply showcasing your own knowledge.
Timeline:
[00:26] Lessons from Parenting Five Kids and Five Grandkids
[04:29] Why Grandparents See the Bigger Picture in Family Life
[10:06] How Authenticity Builds Trust and Success in Business
[16:19] Fixing Client Relationships by Removing Pain Points
[22:29] Asking the Right Questions to Earn Trust and Respect
[30:40] How Giving to Others Creates a Happier, Longer Life
Conclusion:
Staying true to one’s values is most important when faced with uncertainty or hardship. Businesses that prioritize genuine relationships over short-term gains build stronger, more loyal communities. People remember how they were treated, not just the products or services they received. When integrity and human connection come first, success follows in a way that is both meaningful and lasting.
Links/Resources:
Website:
https://www.liorarussy.com/
LinkedIn: https://www.linkedin.com/in/liorarussy/
Instagram: https://www.instagram.com/liorstrativity/
Dare to Author!: Take Charge of the Narrative of Your Life: https://www.amazon.com/Dare-Author-Take-Charge-Narrative/dp/B0D4LGB2PK
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