Few people understand the green shift taking place in the corporate world better than Joel Makower. Joel is co-founder and chairman of Trellis Group, formerly known as GreenBiz, a news, content, and events company sitting at the intersection of business, technology, and sustainability. His decades of experience in this space have been marked by a number of unexpected swings, from his beginnings as a workplace health reporter, to becoming one of the first journalists to cover corporate sustainability, to his current diverse slate of projects, including one helping the music industry go green. His opinions on what it means to have a green job, among other topics, are thought-provoking, to say the least.