Olivia Morley is the Senior Agencies Reporter for AdWeek and no journalist has ever made pitching her easier -- at least from the limited research the FR Podcast has conducted. With a background in agency work, agency research and agency trends, Olivia Morley tells us she has always wanted to be a journalist -- and that her job today is the one she's always wanted. What sets Olivia aside from other journos is her specific instructions for PR specialists on what she covers. And if it's campaigns you're pitching, she's only covering the biggest one of the year -- the Super Bowl. So this episode won't cost you $8 mil for a single listen, but on the day after the big game -- and the big ads -- you might want to know more about trends in the ad industry from Olivia's point of view.
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