James Barrett is freelance travel and lifestyle journalist and founder of the Jimmy Rox newsletter. James' keen insight to building a quality audience and offering compelling content has really demonstrated results. In just six months, his newsletter boasts an impressive open rate of over 45% with over 2300 subscribers. In an otherwise noisy news space, this is an impressive endorsement of his work. James shares tips on smart email subjects, authentic content and using your own voice to draw in loyal followers. His perspective to generating content is fresh and new -- and clearly ahead of the trend in news making. Meet James and Lisa in person this Wednesday, May 11 in NYC for the PR News Media Relations and Measurement Conference!
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