This is an audio version of the Substack, Retail Rookie, by Ana Maria Muñoz
From this "Episode":
"I imagined the founders saying “clean your damn shoes!” to their friends and family and building a business around it.
Sometimes phrases like this can launch a business. Pain points become ideas and ideas offer solutions.
Other times useful phrases to describe your business can develop after you’ve been in business for a while and get clearer on what you do and who you do it for. Your next tagline could come from your very own pain point or point of inspiration."
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My book: OPEN: Big Lessons in Small Retail and Living the Shopkeeper Dream
