In this episode, Scott Perry sits down with writer, founder, and community-builder Claudia Faith (Wander Wealth + Level Up with AI) for a candid conversation about what it really takes to build a business that funds and fits your life.
Claudia’s path wasn’t linear. Corporate consulting left her crying in bathroom stalls. Startup life left her drained by investor demands. So she walked away from the “big game” and built something smaller, saner, and far more human.
The themes that emerge are the ones solopreneurs quietly wrestle with every day:
* Freedom — not the aspirational kind, but the practical kind: designing your time, your work, and your life on your terms
* Impact — why helping ten real people is often more profitable than chasing the crowd
* Identity shifts — the courage to leave a former life, even when it once defined you
* Substack as a home — how sections, structure, and consistency create coherence and traction
* AI without the BS — using it to amplify your voice rather than automate your humanity
Scott also shares how Claudia’s work helped him rebuild his own publication’s architecture—from multiple Substacks down to one coherent home that now serves his entire ecosystem of readers, clients, and community members.
If you’re a purpose-driven solopreneur who wants clarity without gimmicks, connection without funnels, and progress without burnout, this conversation will feel like someone finally turned on the lights.
Key Takeaways:
* Freedom isn’t something you earn later—it’s something you design now
* Small audiences create the biggest ripples
* Substack works best when you treat it like your online home, not a content machine
* AI gives an edge to people who remain unmistakably human
* Trust the process (and yourself while you’re at it)
A grounded, generous, energizing episode for anyone trying to build a meaningful business in a noisy world.
If this conversation resonates, share it with someone who’s ready to live more intentionally.
And if you’re a purpose-driven solopreneur who wants to make a better living by making a bigger difference, subscribe to Creative on Purpose on Substack for more conversations, reflections, and frameworks to support your next step.
