Purpose-driven solopreneurs tend to underprice. Not because they’re bad at business, but because they confuse generosity with self-discounting, and inclusivity with unsustainability.
In this episode of Creative on Purpose Live, Scott reframes pricing as stewardship: a clear, responsible signal about the scope of the transformation, the level of commitment required, and whether your offer can actually stay aligned and sustainable. No hype. No funnels. No high-ticket dogma. Just a sane way to price your work so you can keep doing it.
Inside the episode:
* Why underpricing is usually an integrity problem, not a math problem
* How pricing functions as a signal (fit, commitment, scope, and responsibility)
* Why “people who pay, pay attention” is mostly nonsense (and what to use instead)
* A simple path from free to low-, mid-, and higher-ticket offers without manipulation
* How to raise prices with respect—no pressure, scarcity, or performative justification
If you want more principle-based business building (without digital marketing BS), subscribe to the Creative on Purpose Substack and the YouTube channel.
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Thank you Brie-Anna Willey, Claire Machado, Kyra Faison-Gardner, Clay Blevins, Margaret Doyle, and many others for tuning into my live video!
