If your Q1 planning usually becomes vague goals and busywork, this episode gives you a simple 3-step system to define what you’re building for, cut what isn’t working, and choose one priority that actually moves the needle.
In this “pop-up righteous hang,” Scott shares his three-step approach to reflecting on Q4 and setting a clear Q1 2026 priority and success plan—without funnel gymnastics, niche stress, or digital marketing busywork.
The process starts with a specific vision of lifestyle freedom (what your business should fund and fit), then moves into auditing your current business system using first principles: an irresistible offer, an eager audience, and a plan to put the offer in front of the audience. From there, you pick one quarterly priority and build a “just the necessary” success path so progress becomes inevitable.
You’ll also hear why Scott prefers a marketing web over leaky funnels, why conversation is still the fastest path to cash, and how most solopreneurs can stop doing 60–80% of what they’re doing without losing revenue—while reclaiming massive time and attention.
Who this is for
* Solopreneurs, coaches, consultants, creatives, freelancers
* Anyone overwhelmed by “should” marketing (platforms, funnels, constant content)
* Anyone who wants a Q1 plan based on clarity and constraints, not hustle
Episode structure (segments + timestamps)
0:00–2:00 | Opening + contextPopup “righteous hang,” community vibe, invitation to reflect on Q4 and plan Q1.
2:00–5:00 | What the workshop will cover (and why)Preview of the deeper dive workshop: define lifestyle freedom, audit your system, pick one priority + success path.
5:00–13:55 | Step 1: Define lifestyle freedom (make it specific)
* “Business for business sake” isn’t the point
* A clear destination improves decisions and planning
* Template: “I know I’m being successful when…” + “To accomplish this, I will need…” + timeline
* Scott’s example: caregiving for grandsons; fewer than 10 hours/week; $60K/year
13:55–25:47 | Step 2: Audit your business system (first principles)First principles of a viable business:
* Irresistible offer
* Eager audience
* Plan to put offer in front of audience
Audit areas:
* Offer (Forever Offer): positioning, who it’s for, promise/problem, method/process, proof/credibility
* Marketing (Be a Blessing Marketing): web > funnel; ROI over activity; awareness → attention → trust → permission
* Sales bridge: permission-based conversation; interest → enrollment → investmentKey claim: most people can stop doing 60–80% of current marketing without losing revenue.
25:47–34:15 | Step 3: One quarterly priority + “just necessary” success path
* Choose the one thing that closes the gap with greatest ease/velocity and least risk
* Eliminate what you don’t have to do to reduce complexity
* Focus on the few things that must go right “right enough”Scott’s Q1 focus shift: optimizing upgrades from free subscribers to paid subscribers.
34:15–38:35 | Recap + audience comment + workshop invite
* Destination → audit → one priority → daily execution
* Creative wandering vs focused progress
* RSVP reminder for workshop + replay access instructions
* Close
Key Ideas
* You need a destination before you need tactics.
* If you can’t audit your system, you don’t have a system.
* Funnels are leaky; a marketing web can outperform when built around trust + permission + conversation.
* Conversation is the fastest path to cash.
* Solopreneurs must operate within real constraints; simplicity is a strategy.
* The best plan is “just the necessary” steps that make progress inevitable.
Quotable Moments
* “If you don’t have a specific destination in mind, any road will get you there.”
* “If you can’t audit your system, then you don’t have a system.”
* “The fastest path to cash is conversation. Always.”
* “Stop acting like you’re Goodyear floating a blimp over the whole digital universe.”
* “Most people can stop doing 60–80% of what they’re doing, and it won’t change revenue.”
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