What does it really take to launch a book today?
In this conversation with Claudia Faith of Wander Wealth, Scott Perry of Creative on Purpose breaks down a refreshingly grounded approach to writing, publishing, and promoting a book without chasing hype, gaming the system, or waiting for permission. He shares how he tests book ideas before writing them, why he prefers self-publishing, how a small but engaged audience can be enough, and what actually helped his latest book, Intrepid: Dare to Make a Difference, gain traction.
Scott also talks about building a launch team through his paid Substack community, why he is more interested in meaningful readership than vanity metrics, and how writers can use AI as a tool without letting it replace their voice. If you’ve been thinking about writing a book, publishing a memoir, or building an audience around your ideas, this episode will give you a clearer, saner path forward.
In this episode, we discuss:
* Why you should not write a book just because someone told you it builds authority
* How Scott tests a book idea before committing to write it
* What it took for his previous books to earn Amazon bestseller status
* Why he chose a Substack-first launch for Intrepid
* How “Team Intrepid” helped improve and promote the book
* The real tradeoffs between self-publishing and traditional publishing
* Why you do not need a massive email list to publish a successful book
* How AI can help writers without replacing what makes their work human
Key takeawayA successful book launch is not about making the biggest splash. It is about getting the right book to the right people with clarity, integrity, and enough commitment to stay with the work for the long haul.
Resources and links
Purchase your copy of Intrepid: Dare to Make a Difference.
Subscribe to Creative on Purpose on Substack:
Subscribe to the YouTube channel for more conversations on meaningful work, writing, purpose-driven business, and building a life that fits.
