In this episode of Creative on Purpose Live, Scott delves into Seneca’s Barbell Strategy—a powerful resource-allocation framework that helps solopreneurs strike a balance between security and high-risk, high-reward experiments. Learn how to avoid the trap of “middle-of-the-barbell” distractions and move your most promising ideas all the way across to proven, revenue-generating assets.
In this episode, you’ll discover:
* Seneca’s Barbell Explained: Origins as a Stoic risk-mitigation tool and its modern revival in Nassim Taleb’s Antifragile
* Explore vs. Exploit: How to allocate time, money, attention, and reputation between safe bets and high-potential experiments
* First Principles Framework: Identify your irresistible offer, eager audience, and minimum effective dose system
* Avoiding the Middle: Why half-baked marketing tactics create busywork, not growth
* Personal Audit Story: Scott’s pivot to Substack and the power of focusing on proven assets
* Practicing Patience: Tracking data, gathering feedback, and moving one system component at a time across the barbell
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