This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.com
Funnels are expensive and inefficient for purpose-driven solopreneurs. In this workshop preview, Scott Perry reviews the foundational principles behind Seth Godin’s Unleash the Idea Virus and repurposes them as a framework for turning your Forever Offer into a sticky, sharable promise that spreads itself.
This first segment (0:00–9:55) explores why funnels fail, what makes the Idea Virus approach so powerful, and how it connects to the Purpose-Driven Prosperity Operating System:
* The Forever Offer (your core, repeatable promise)
* The Be a Blessing Marketing Web (your organic client attraction network)
* The Close the Gap Process (your system for continuous growth and refinement)
If you’re tired of the digital marketing hamster wheel, this is your invitation to build a business that fits and funds your ideal life.
Listen & Learn (Free Preview)
0:00 — Welcome + who this is for1:22 — The real problem with funnels2:20 — Why this framework matters4:05 — How the Purpose-Driven Prosperity OS connects to the Idea Virus6:05 — Forever Offer vs. Power Offer8:12 — Be a Blessing Marketing Web: the alternative to funnels9:45 — What comes next (teaser for the full workshop)
Continue Listening
The full episode includes the complete walkthrough of Seth Godin’s seven Idea Virus levers—how to identify your hive, engage sneezers, package your idea, and extend its lifecycle for effortless spread. Inner Circle subscribers also get:
* The Idea Virus Worksheet
* Access to the Idea Virus Architect GPT
* Bonus replay and notes (for Circle and Inner Circle members)
Upgrade to keep listening and access all resources
Become a paid subscriber to Transcendent Solopreneurship for full workshop access, exclusive tools, and live coaching opportunities inside the Solopreneur Success Circle.
In the Full Episode (Paid Subscribers Only)
10:02 — The seven Idea Virus levers11:13 — Crafting your manifesto (10 words or fewer)13:03 — Identifying your hive and sneezers17:26 — Medium, smoothness, and velocity21:10 — Lifecycle strategy and permission layer31:14 — Client-attraction metrics and real-world results34:10 — Workshop wrap-up + access instructions
