In the first episode of the Season 2 of Hitmakers, my co-host Lee Maschmeyer, co-founder of a transformation consultancy Collins, and I look at moments where cultural capital turns into financial capital. We break down why Labubu is still printing money — long after most thought its hype had peaked; why Hailey Bieber’s Rhode became a $600 million brand almost overnight; and why bootleg Gucci is hotter business than Gucci itself.
