In this episode, Chuck and Brenda sit down with Alex Resnick, the Executive Director of the Flagstar Strand Theatre in Pontiac, Michigan. Alex shares the fascinating history of this century-old landmark—from its Vaudeville roots to its $20 million restoration. You’ll hear how the theater is acting as an economic engine for downtown Pontiac, the addition of a new art gallery, and why you might see the Executive Director mopping floors one minute and booking Grammy-nominated artists the next.
Key Takeaways from the Conversation
* A Storied History: The Strand opened in 1921 for Vaudeville and silent films. It survived the demolition of historic buildings in the 80s (partly due to its stint as a “Triple X” cinema) before being beautifully restored and reopened in 2017.
* More Than a Stage: Under the leadership of the Westberg brothers and the Encore Performing Arts Center, the Strand has transformed into an arts campus. This includes a second-floor rotating gallery and upcoming community education programs for youth and adults.
* Economic Catalyst: Alex discusses how the theater helps drive traffic to local businesses like Fillmore 13 Brewery and helps change the perception of downtown Pontiac.
* The “Marquee” Experience: During the pandemic, the theater stayed alive by putting bands on top of the outdoor marquee to perform for the street—a tradition that continues today with the city’s partnership.
* Upcoming Highlights: Look out for performances by Sierra Hulland Mike Campbell & The Dirty Knobs, plus the return of the Pontiac Youth Theater intensive.
Tips for Your Visit
* Parking: Free parking is available near the corner of Wayne and Water Streets (near the Coney Island). Street parking and paid lots are also available.
* Membership: For $400, frequent guests can get a guaranteed parking spot with their name on it, a free drink at shows, and meet-and-greet opportunities.
* Pre-Show Ritual: Alex recommends grabbing the Chicken Club or a pizza and a War Cry IPA at Fillmore 13 Brewery right across the street.
Organizations & People Mentioned
* Flagstar Strand Theatre – The historic heart of downtown Pontiac.
* Encore Performing Arts Center – The nonprofit partner focused on theater operations and programming.
* Fillmore 13 Brewery – Local craft brewery and eatery located across from the theater.
* Paint Creek Center for the Arts – Collaborator for the theater’s gallery installations.
* City of Pontiac – Partner for the Marquee concert series and Juneteenth events.
* Zach Curtis Art– Local artist known for his Pontiac skyline series, painted on salvaged Phoenix Center canvas.
